type
status
date
slug
summary
tags
category
icon
password
Published
To create high-quality images on the Little Red Book platform, you need to systematically integrate four dimensions: light control, composition rules, scene creation, and color management. We have extracted a four-dimensional operational framework to improve cover click-through rates at low cost:
I. Light Control: Establishing the Foundation of Visual Hierarchy
Underlying Logic: Light quality determines 60% of an image's texture presentation; avoid direct hard light causing overexposure or shadow accumulation
Operation Process:
- Natural Light Capture
- Frame at a 45° angle by the window (light incidence angle forms a triangular light path with the subject)
- Use tracing paper/white sheer curtains to soften strong light (light transmission controlled at 70%-80%)
- Golden time period selection:
Season | Best Time Period | Light Characteristics |
Spring/Summer | 8:00-10:00 AM | Fresh and transparent |
Fall/Winter | 14:00-16:00 PM | Warm atmosphere |
- Low-Cost Fill Light Solutions
- Ring light alternative: White A4 paper rolled into a tube placed over phone flash
- Reflector creation: Attach foil paper to the inner wall of delivery boxes
- Dark area fill light: Use phone screen at maximum brightness as auxiliary light source
Equipment Parameters:
- Keep ISO within 100-400 range (avoid noise)
- Exposure compensation +0.3~+0.7 (brighten image without losing details)
II. Composition Strategy: Guiding Visual Flow Design
Core Formula:
Scenario Adaptation Solutions:
Content Type | Composition Mode | Camera Angle | Element Ratio |
Food | Triangle composition | 45° angle | Main dish:sides=6:4 |
Home decor | Center symmetry composition | 90° overhead | Subject:white space=3:7 |
Fashion | Diagonal composition | Eye level 0° | Person:background=5:5 |
Advanced Techniques:
- Enable phone grid lines (Settings → Camera → Composition Aid)
- Use foreground blur (Phone portrait mode, blur degree controlled at f/2.8-f/4)
III. Scene Creation: Building Immersive Visual Fields
Prop Layering System:
Low-Cost Prop Library:
Content Track | Core Props | Atmosphere Props Combination Formula |
Beauty | Makeup display rack | Marble tray + scented candle + English magazine |
Home decor | Ins-style storage box | Wool blanket + plants + coffee cup |
Fashion | Clothing flat lay/hanging | Wooden hanger + dried flowers + handwritten card |
Background Processing Solutions:
- Solid background: Use matte wall or cardstock (recommended Pantone 15-1319 warm gray)
- Textured background: Old wood board/rough pottery plate/knitted placemats (search "shooting background board" on Taobao)
IV. Color Management: Creating Platform-Compatible Color Schemes
Dual-Track Color Adjustment Strategy:
- Basic Adjustments
- Brightness +15, Contrast -10, Highlights -20, Shadows +15
- Sharpening +15, Clarity +10 (avoid excess causing edge jaggedness)
- Stylized Filters
Content Type | VSCO Formula | Meitu Template | Key Parameters |
Food | A4+AL3 overlay | Film-NO.5 | Color temp +3, Tone -2 |
Beauty | HB2+Grain | Texture-Gray tone | Orange saturation -5, Brightness +8 |
Home decor | KE1+Fade | Vintage-CCD | Green hue +10, Luminance -5 |
Platform Adaptation Key Points:
- First 13 characters of cover title should contain core keywords (affects algorithm recognition)
- Add vertical topic tags like #phone photography tips #ins-style shooting (annual traffic support tags)
- Use "Note Inspiration" tool to test click-through rate differences between color schemes
It is recommended to analyze cover click-through rates weekly using "Qiangua Data," focusing on optimizing visual retention elements in the first 3 seconds of the main image. Through the four-dimensional linkage of "light control-composition design-scene building-tone management," you can systematically improve the quality of phone photography, increasing note click-through rates by 2-3 times.
