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To create viral video notes on the Little Red Book platform, you need to systematically integrate three dimensions: content structure, filming process, and algorithm adaptation. Combined with the video traffic distribution mechanism, we've built a reusable end-to-end operational system:
I. Script Structure: The Golden 8-Second Rule
Core Formula:
Structure Breakdown Table:
Module | Time Proportion | Content Elements | Implementation Points |
Pain Point Introduction | 10% | Scenario-based problem + emotional resonance | Use "Have you ever..." sentences |
Solution | 60% | Step breakdown + operation demonstration | Add subtitles and sound effect markers for each step |
Effect Display | 20% | Before-After comparison | Slow motion + magnify details |
Call to Action | 10% | Guide likes and saves | Overlay gesture guide animations |
Pitfall Guide:
- No brand LOGO/watermark in first 3 seconds (triggers restricted flow)
- Set visual stimulation points every 15 seconds (prevents bounce)
II. Filming Process: Phone Cinema-Level Production
Equipment Configuration Plan:
Camera Movement Technique Library:
Movement Type | Operation Points | Applicable Scenarios |
Push Shot | Mount forward speed <0.2m/s | Product detail display |
Downward Movement | From 45° overhead to eye level | Unboxing content |
Orbital Movement | Rotate 15°-30° around subject | Fashion panoramic display |
Parameter Settings:
- Resolution: 1080p (compatible with platform compression algorithm)
- Frame rate: 30fps (can increase to 60fps for dynamic content)
- Grid lines: Enable rule of thirds composition aid
III. CapCut Fine Editing: Algorithm Adaptation Engineering
Smart Keying Operation Flow:
- Import materials → Click "Picture-in-Picture" to add subject layer
- Select "Smart Keying" → Adjust edge feathering value (recommended 2-4)
- Add background (blur 20% + brightness -10)
Text System Application:
Viral Element Library:
- Transition effects: Basic dissolve (0.8 seconds duration)
- BGM strategy: 15-second short video with 2-3 sound effect anchor points
- Caption standards: Letter spacing 2, Line spacing 8, Font size 28
IV. Publishing Strategy: Traffic Activation Mechanism
Tag Combination Formula:
Publishing Time Matrix:
Content Type | Golden Period | Traffic Characteristics |
Tutorial | 20:00-22:00 | Peak save rate |
Products | 11:30-13:30 | High immediate conversion rate |
Emotional | 22:30-24:00 | Interaction rate increased by 29% |
Cold Start Boost:
- Complete 5 effective comments (>15 characters) within 1 hour after publishing
- Test click-through rate via "French Fries Promotion" (budget set at 30 yuan/day)
- Monitor the video diagnostic report in "Note Inspiration"
It is recommended to use "Qiangua Data" weekly to analyze video completion rate curves, focusing on optimizing the first 3-second bounce rate and 15-second retention rate. Through the four-dimensional linkage of "script structure-filming process-editing optimization-publishing calibration," new accounts can break through the 5,000 view threshold within 3-5 videos. The key is to grasp the platform's "video priority" traffic tilt policy this year, transforming vertical domain professional knowledge into high information density visual solutions.
