Methodology for Restructuring the Supply Chain of TikTok Short Video Review Accounts

Scientific Product Selection System × Flexible Supply Chain × Hybrid Profit Model

I. Building the Trust Chain: The Underlying Logic of Third-Party Reviews

1. Closed-Loop Design for Testing and Certification

• Establish a laboratory-grade testing system (heavy metals, microorganisms, ingredient analysis).

• Introduce third-party verification (SGS, CTI, CCIC).

• Visualize test reports (dynamic data charts + simplified consumer-friendly interpretation).

2. Three-Dimensional Product Selection Evaluation Model

• Safety Dimension: Ingredient blacklist screening (based on EU ECOLABEL standards).

• Performance Dimension: Establish quantitative evaluation metrics (e.g., diaper absorption rate ≥700ml/㎡).

• Cost-Effectiveness Dimension: Price range vs. competitor matrix analysis (TGI index >120).

3. Optimizing User Decision Pathway

• Scenario-based problem-solving storytelling (e.g., night owls, sensitive skin, newborn care).

• Visualized comparative testing (A/B test control group design).

• Long-term tracking reports (30-day/90-day performance reviews).

II. Deep Supply Chain Transformation: From Product Selection to Private Labeling

1. Establishing a Flexible Supply Chain

• Dynamic product pool mechanism (monthly update rate ≥30%).

• Tiered supplier management system (A-level suppliers with on-site quality inspection).

• Small-batch, rapid-response production model (MOQ as low as 500 units).

2. Private Label Brand Incubation Pathway

• Reverse product demand analysis based on review data (clustering of high-frequency comment keywords).

• Co-develop exclusive ingredients in partnership with laboratories (patent-backed technology).

• Membership-based pre-sale model (C2M reverse customization).

3. Digitalized Quality Control Management

• Blockchain traceability system (raw material batch tracking).

• AI-powered quality control (≥99.2% defect recognition accuracy).

• User-supervised quality monitoring (live-streamed production transparency).

III. Commission System Design: A Sustainable Monetization Model

1. Three-Way Revenue Sharing Mechanism

• Base commission (5%-15% of GMV).

• Tiered performance bonuses (extra 3% for exceeding ¥500,000 in monthly sales).

• Private label profit-sharing (dividends from self-branded product net profits).

2. Multi-Channel Revenue Streams

• Review videos with product links (CPC click-based conversions).

• Live-streaming slot fees (¥30,000-¥100,000 per session).

• Knowledge-based paid content (product selection methodology/testing training courses).

3. Data Asset Monetization

• Industry trend reports (annual subscription-based data services).

• Intelligent product selection SaaS tools (API access for DAU >10,000).

• Testing and certification services (paid product testing for SMEs).

IV. Execution Roadmap

1. Startup Phase (0-3 months): Establish core testing capabilities × Form initial partnerships with laboratories.

2. Growth Phase (4-6 months): Optimize small-batch rapid supply chain × Incubate first private-label product.

3. Expansion Phase (7-12 months): Build a data-driven operations hub × Open up services to third-party brands.