Deep dives into marketing strategy, AI trends, and building products from scratch.

A distilled digest of 26 sales books — covering persuasion, pipeline, and the psychology behind closing deals.

26 Sales Books

Key frameworks from 20+ books on communication, active listening, and the art of saying the right thing at the right time.

The Secret of Conversation

How DeepSeek disrupted the AI token economy, what it signals for the industry, and what digital marketers should do next.

Early 2025 AI Landscape: The Rise of DeepSeek R1

A practical breakdown of the Keyword-Funnel-Search (KFS) framework to maximize CPC efficiency on Little Red Book.

Little Red Book Operations Guide: KFS Advertising Strategy

How to use SPU-level product data and ChatGPT to improve targeting precision and boost conversion on Little Red Book.

Little Red Book Operations Guide: SPU Precise Matching

A systematic approach to managing and leveraging comments on Xiaohongshu to drive engagement and trust.

Little Red Book Operations Guide:Super-Comment Operations System

An honest behind-the-scenes look at building WarmRaccoon — the decisions, pivots, and lessons from each phase.

WarmRaccoon:A Phased Summary of the Project

Little Red Book, AI Intelligent, Product Selection, ChatGPT

Little Red Book Operations Guide:AI Intelligent Product Selection × Three-Circle Positioning Method

Little Red Book, IP, Content, Traffic, Algorithm, Keywords, Monetization, Risk, UGC

Little Red Book Operations Guide: 16 Key Steps from Cold Start to Hit Content Replication

Little Red Book Operations Guide: 3 Steps to Restore Account Reputation

Little Red Book, SEO, Keyword, Algorithm, Traffic

Little Red Book Operations Guide: Improving Note Search Exposure Through SEO Thinking

Little Red Book, Conversion Rate, Seeding

Little Red Book Operations Guide: "High Conversion" Product Notes' 3 Fundamental Logics

Little Red Book Operations Guide: "Shadow Restriction" Self-Assessment Checklist

Little Red Book, Viral Content, Copyright

Little Red Book Operations Guide: Techniques for Referencing Viral Content While Avoiding Copyright Infringement

Little Red Book, Local Lifestyle, Business

Little Red Book Operations Guide: Low-Cost Customer Acquisition for Brick-and-Mortar Stores

WarmRaccoon Launched

Little Red Book, New Live Stream, Traffic

Little Red Book Operations Guide: Achieving 1,000+ Views in a New Live Broadcast

Little Red Book, Data-Driven, Analysis, Content

Little Red Book Operations Guide: Data-Driven Content Optimization

Little Red Book, Comments, Interaction, Engagement

Little Red Book Operations Guide: Three Secrets to Gaining Followers Through Comment Section Interaction

Little Red Book Operations Guide: Quickly Unlock Traffic Secrets and Create Viral Content at Low Cos

Little Red Book Operations Guide: How Beginners Can Quickly Edit Popular Videos Using CapCut

Little Red Book Operations Guide: Low-Cost Methods to Enhance Note Cover Attractiveness

Little Red Book Operations Guide: 5 Universal Formulas for Viral Titles

Embeded Power: Chinese Government and Economic Development

Little Red Book Operations Guide: 3 Step Rule for Precise Account Positioning

Being Mortal: Medicine and What Matters in the End

TikTok Zero to One: Coordinated Operation Model between Headquarters and Regional Accounts

TikTok, Local Life, Influencer Matrix, POI

TikTok Zero to One: TikTok Local Life "Shadow War"

TikTok Zero to One: Virtual Livestream Rooms

TikTok, Black Box, Abnormal Traffic, device fingerprints, content hashes, and behavioral entropy values, Monitoring,

TikTok Zero to One: "Black Box" Defense and Counter-Attack Practical Guide

TikTok, UGC, 20/80, Long-tail Value, Pareto principle

TikTok Zero to One: UGC Co-Creation Ecosystem

 TikTok, Co-Branding, Traffic Betting, IP

TikTok Zero to One: Co-Branding Content

TikTok, Content Asset, Traffic boosting, Tag

TikTok Zero to One: Reviving Dormant and Abandoned Accounts

TikTok Zero to One: Review Account Profit Methodology

TikTok Zero to One: Operations Model for Education, Healthcare, and Finance

TikTok Zero to One: MCN Transformation

The Pyramid Principle by Barbara Minto

TikTok, Qianchuan, ROI, Dou+, Advertising

TikTok Zero to One: Advertising ROI Improvement 

TikTok Zero to One:SEO Optimization

TikTok Zero to One: Live Stream E-commerce "Hidden Rules"

TikTok Zero to One: TikTok VS Kuaishou

TikTok Zero to One: Traditional Industry's Transformation to TikTok E-commerce

TikTok, Niche Market, High Value Consumer

TikTok Zero to One: Niche Market Breakthrough

TikTok Zero to One: Differentiated Content Breakthrough

Philosophy, Finite and Infinite Games, Game Theory,

Finite and Infinite Games: A Multidimensional Exploration in Philosophy and Sociology

TikTok Zero to One: POI + Comment Section + Community Private Domain Conversion Loop

TikTok, Monetization, Live, IP, E-commerce, AD, Knowledge

TikTok Zero to One:5 Monetization Paths

TikTok Zero to One: Content Matrix Building and Multi-Account Collaboration

TikTok, Data Analyze, Chanmama, Lingke, Ocean Engine

TikTok Zero to One: Data Analysis Tools Guide

TikTok Zero to One: Complete Strategy for Preventing Bans and Demotions

TikTok, Low-Cost,Smartphone Filming, Editing Tools, Effect Templates

TikTok Zero to One: Low-Cost Viral Video Production

TikTok Zero to One: Fan fission and low-cost powder strategy

TikTok Zero to One: Recommendation Algorithm Revealed

TikTok Zero to One: Music and Scenes - How to Improve User Memory Points with BGM

TikTok Zero to One: Precision Positioning - Escape the Red Ocean and Dominate Your Niche Market

Growth Hacking Systems and User Growth Strategies

TikTok Zero to One: Blue V Enterprise - Building Your Business Social Media Presence 

TikTok, Food, Audience Engagement, Marketing, POI

Analyzing "China Douyin Taste" Campaign

Startup, Innovation, Monopoly, Entrepreneurship, Pareto Principle, Team Culture, Marketing, Technology

Zero to One: Notes on Startups, or How to Build the Future

Failure, Business, Entrepreneurial, Wechat, Game

Half-year Business Start-up

Douyin, Networks, Hierarchical Structures, Decentralized Communication

The Square and the Tower : Networks, Hierarchies and the Struggle for Global Power

Procrastination: Why You Do It, What to Do About It Now 

Habit, Trigger, Action, Reward, Investment

Hooked: How to Build Habit-Forming Products

Contagion, imitation, differentiation, identity signals

Invisible Influence: The Hidden Forces that Shape Behavior

Contagious, STEPPS, Social Currency, Triggers, Emotion, Public, Practical Value, Stories