BGM (background music) of chattering Short Video is one of the core elements of content dissemination. Whether a video can arouse user resonance, enhance memory point, music selection and creation is very important. The following provides an operation guide that can be directly landed from two aspects: popular BGM selection logic and original sound creation idea.
I. Selection logic of popular BGM
1. Match video mood with scene
- Emotional consistency: The mood of the music needs to be highly compatible with the video content. For example:
- Inspirational videos → Rhythmic melodies (e.g. electronic music, rock)
- Healing content → soothing light music or piano music
- Funny paragraphs → cheerful, witty sound effects (such as "onion song" style)
- Scene Adaptability: Select music type according to picture scene.
- Food videos → Lively jazz or pop music
- Travel Vlog → Ethnic Wind or Fresh Guitar Music
2. Keep up with platform trends
- Twittering Hot List Music: Weekly update of the "Music Hot List", giving priority to the top 20 music.
- BGM of the same popular video: Analyze commonly used music from similar popular videos and directly reuse it (but avoid excessive homogenization).
3. Sync rhythm with video clips
- Card Clip: Select music with strong rhythm (such as EDM, Hip-hop) and ensure that key images are aligned with the music drums.
- Example logic:
- Variable speed adaptation: If the music rhythm is slow, the video playback speed can be appropriately accelerated (1.2-1.5 times).
4. Hooks that strengthen user memory
- Repetitive brainwashing melody: Select a repetitive, easy-to-sing segment of the chorus (such as the chorus of "Learn Cat").
- Sound effect superposition: Add special effects (such as "Ding Dong" and "Click") to key nodes to enhance interaction.
II. Creative thinking of original sound
1. Clarify the target of sound transmission
- Brand tonality: Music style needs to be consistent with brand/account person settings (e.g. technology account → futuristic electronic sound effects).
- User Behavior Guidance: Stimulate user actions through music design:
- Guide like: add prompt sound at the end (such as "like sound + subtitle reminder").
- Encourage imitation: Create easy-to-learn melodies or gesture dance soundtracks.
2. Low-cost original sound creation method
- Adaptation of popular melodies: Change speed, tone, and mix existing popular music to form differentiated versions.
- UGC Content Solicitation: Initiate the "Original BGM Challenge" to encourage users to create and contribute, and select high-quality content for reuse.
3. Music combined with function
- POI+ Music: Customize exclusive BGM for offline stores, display music links on POI pages, and guide users to punch cards in stores.
- Shopping Cart Music: In the video with goods, use BGM that is strongly related to product characteristics (such as maternal and infant products → warm children's songs).
4. Data validation and optimization
- Completion rate test: Change different BGM for the same video content to test the difference in completion rate (music with completion rate>65% is preferred).
- Interaction rate analysis: Observe the user's mention rate of music in comments, and prioritize BGM that triggers discussion.
III. Execution list: BGM strategy from 0 to 1
- Daily Mission:
- Browse the "Music Hot List" and collect 10 BGM suitable for account positioning.
- Analyze the BGM usage logic of 3 similar explosive videos.
- Weekly tasks:
- Initiate 1 "BGM interactive vote" to let fans choose the next video soundtrack.
- Test 2 original sounds (e.g. adapted hits or user contributions).
- Monthly tasks:
- Re-disc BGM data, retain TOP5 music to form "exclusive music library".
- Plan 1 "music + scene" linkage activity (such as festival theme BGM challenge).
Core formula:
Hot video =30% picture +50% BGM +20% copy Through precise music strategy, even if the content is ordinary, it can also rely on "auditory memory" to pry the user resonance, realizing that a single video has won more than ten thousand likes.