Deep dives into marketing strategy, AI trends, and building products from scratch.

A 15-year digital marketing consultant reviews 26 sales books — and translates the best B2B sales strategies into advice that actually works when you're a small team or solo operator.

What 26 Sales Books Actually Taught Me — Lessons for Marketers Who Can't Afford to Get It Wrong

A digital marketing consultant reads 26 books on conversation and communication — and distills what actually works for building real connection in work, sales, and everyday life.

What 26 Books on Conversation Taught Me About Actually Connecting with People

DeepSeek R1 made headlines in early 2025 — but should marketers and small businesses actually use it? A 15-year digital marketing consultant cuts through the hype with a practical breakdown.

DeepSeek R1 vs ChatGPT: What the Hype Gets Wrong — A Marketer's Real Assessment

A practical breakdown of the Keyword-Funnel-Search (KFS) framework to maximize CPC efficiency on Little Red Book.

Little Red Book Operations Guide: KFS Advertising Strategy

How to use SPU-level product data and ChatGPT to improve targeting precision and boost conversion on Little Red Book.

Little Red Book Operations Guide: SPU Precise Matching

A systematic approach to managing and leveraging comments on Xiaohongshu to drive engagement and trust.

Little Red Book Operations Guide:Super-Comment Operations System

A behind-the-scenes look at WarmRaccoon — an AI video platform built to make knowledge more accessible. What worked, what didn't, and the pivot that changed everything.

WarmRaccoon: What We Built, What We Learned, and Why We Changed Direction

Little Red Book, AI Intelligent, Product Selection, ChatGPT

Little Red Book Operations Guide:AI Intelligent Product Selection × Three-Circle Positioning Method

Little Red Book, IP, Content, Traffic, Algorithm, Keywords, Monetization, Risk, UGC

Little Red Book Operations Guide: 16 Key Steps from Cold Start to Hit Content Replication

Little Red Book Operations Guide: 3 Steps to Restore Account Reputation

Little Red Book, SEO, Keyword, Algorithm, Traffic

Little Red Book Operations Guide: Improving Note Search Exposure Through SEO Thinking

Little Red Book, Conversion Rate, Seeding

Little Red Book Operations Guide: "High Conversion" Product Notes' 3 Fundamental Logics

Little Red Book Operations Guide: "Shadow Restriction" Self-Assessment Checklist

Little Red Book, Viral Content, Copyright

Little Red Book Operations Guide: Techniques for Referencing Viral Content While Avoiding Copyright Infringement

Little Red Book, Local Lifestyle, Business

Little Red Book Operations Guide: Low-Cost Customer Acquisition for Brick-and-Mortar Stores

WarmRaccoon Launched

Little Red Book, New Live Stream, Traffic

Little Red Book Operations Guide: Achieving 1,000+ Views in a New Live Broadcast

Little Red Book, Data-Driven, Analysis, Content

Little Red Book Operations Guide: Data-Driven Content Optimization

Little Red Book, Comments, Interaction, Engagement

Little Red Book Operations Guide: Three Secrets to Gaining Followers Through Comment Section Interaction

Little Red Book Operations Guide: Quickly Unlock Traffic Secrets and Create Viral Content at Low Cos

Little Red Book Operations Guide: How Beginners Can Quickly Edit Popular Videos Using CapCut

Little Red Book Operations Guide: Low-Cost Methods to Enhance Note Cover Attractiveness

Little Red Book Operations Guide: 5 Universal Formulas for Viral Titles

A review of Lan Xiaohuan's landmark book on China's political economy — and why understanding how the Chinese government thinks about land, debt and development still matters for anyone doing business in China.

Embedded Power: What This Book Finally Explained About China's Economy — And My Own Missed Opportunities

Little Red Book Operations Guide: 3 Step Rule for Precise Account Positioning

A personal reflection on Atul Gawande's Being Mortal — written from the other side of a cancer diagnosis, a year of chemotherapy, and the invisible cost of being someone's primary caregiver.

Being Mortal — What I Understood After My Mother's Diagnosis

TikTok Zero to One: Coordinated Operation Model between Headquarters and Regional Accounts

TikTok, Local Life, Influencer Matrix, POI

TikTok Zero to One: TikTok Local Life "Shadow War"

TikTok Zero to One: Virtual Livestream Rooms

TikTok, Black Box, Abnormal Traffic, device fingerprints, content hashes, and behavioral entropy values, Monitoring,

TikTok Zero to One: "Black Box" Defense and Counter-Attack Practical Guide

TikTok, UGC, 20/80, Long-tail Value, Pareto principle

TikTok Zero to One: UGC Co-Creation Ecosystem

 TikTok, Co-Branding, Traffic Betting, IP

TikTok Zero to One: Co-Branding Content

TikTok, Content Asset, Traffic boosting, Tag

TikTok Zero to One: Reviving Dormant and Abandoned Accounts

TikTok Zero to One: Review Account Profit Methodology

TikTok Zero to One: Operations Model for Education, Healthcare, and Finance

TikTok Zero to One: MCN Transformation

A practical review of Barbara Minto's Pyramid Principle — the structured thinking framework that changed how a 15-year marketing consultant writes proposals, briefs, and client presentations.

The Pyramid Principle: The Thinking Framework I Wish I'd Learned Before My First Big Pitch

TikTok, Qianchuan, ROI, Dou+, Advertising

TikTok Zero to One: Advertising ROI Improvement 

TikTok Zero to One:SEO Optimization

TikTok Zero to One: Live Stream E-commerce "Hidden Rules"

TikTok Zero to One: TikTok VS Kuaishou

TikTok Zero to One: Traditional Industry's Transformation to TikTok E-commerce

TikTok, Niche Market, High Value Consumer

TikTok Zero to One: Niche Market Breakthrough

TikTok Zero to One: Differentiated Content Breakthrough

A review of James Carse's Finite and Infinite Games — and why its framework for thinking about competition, culture, and purpose is unexpectedly useful for marketers and entrepreneurs.

Finite and Infinite Games — The Philosophy Book That Changed How I Think About Marketing

TikTok Zero to One: POI + Comment Section + Community Private Domain Conversion Loop

TikTok, Monetization, Live, IP, E-commerce, AD, Knowledge

TikTok Zero to One:5 Monetization Paths

TikTok Zero to One: Content Matrix Building and Multi-Account Collaboration

TikTok, Data Analyze, Chanmama, Lingke, Ocean Engine

TikTok Zero to One: Data Analysis Tools Guide

TikTok Zero to One: Complete Strategy for Preventing Bans and Demotions

TikTok, Low-Cost,Smartphone Filming, Editing Tools, Effect Templates

TikTok Zero to One: Low-Cost Viral Video Production

TikTok Zero to One: Fan fission and low-cost powder strategy

TikTok Zero to One: Recommendation Algorithm Revealed

TikTok Zero to One: Music and Scenes - How to Improve User Memory Points with BGM

TikTok Zero to One: Precision Positioning - Escape the Red Ocean and Dominate Your Niche Market

A 15-year digital marketing consultant reviews Growth Hacking by Sean Ellis — and separates what's genuinely useful for small teams from what only works if you have a full engineering department.

Growth Hacking: What the Book Gets Right — And What Small Teams Actually Need to Know

TikTok Zero to One: Blue V Enterprise - Building Your Business Social Media Presence 

TikTok, Food, Audience Engagement, Marketing, POI

Analyzing "China Douyin Taste" Campaign

Startup, Innovation, Monopoly, Entrepreneurship, Pareto Principle, Team Culture, Marketing, Technology

Zero to One: Notes on Startups, or How to Build the Future

Failure, Business, Entrepreneurial, Wechat, Game

Half-year Business Start-up

Douyin, Networks, Hierarchical Structures, Decentralized Communication

The Square and the Tower : Networks, Hierarchies and the Struggle for Global Power

Procrastination: Why You Do It, What to Do About It Now 

Habit, Trigger, Action, Reward, Investment

Hooked: How to Build Habit-Forming Products

Contagion, imitation, differentiation, identity signals

Invisible Influence: The Hidden Forces that Shape Behavior

Contagious, STEPPS, Social Currency, Triggers, Emotion, Public, Practical Value, Stories

Book Review